So you've written the most important copy of your product—the copy that describes what it does and why it's great. You've edited and re-edited, and you're happy with how it reads. But now you have to figure out how to get your potential customers to click "buy now" or fill out your signup form. The most important step in creating an effective call to action is knowing your audience—what they want from a product like yours, what they're looking for when they make a purchase, and how best to engage them in the process. Once you know who you're talking to, then it's time for some simple steps that will help make those calls-to-action work better than ever before:
The most important step to creating a call to action (CTA) is to know your audience.
You have to understand their needs, pain points and interests so that you can present them with an offer that will resonate with them.
If they're interested in learning more about your product or service, but aren't sure if it's right for them yet, then provide them with some product information on the landing page and let them decide whether or not they want more info by clicking through to another page (which we'll cover later).
Consider the purpose of your CTA.
The goal of your CTA is to get people to take action, right? So it's important that you know exactly what action you want them to take, and why. This will help ensure that the wording on your call-to-action button is enticing enough for them to click it when they're ready for more information or an actual purchase.
If possible, also consider how long someone has been looking at your site before clicking on a CTA button--this can have an impact on how effective it is at driving conversions from customers who may still be researching their options or debating whether or not they should buy something online today (versus waiting until tomorrow).
Keep it simple.
The Call to Action (CTA) is the one thing that will get your visitor to take action, so make sure it's easy to understand and easy to see. Use simple language and a single call-to-action button or link, not multiple CTAs on the same page. Make sure that your CTA stands out from the rest of the page by using color contrast between itself and its background; this will help ensure that visitors don't miss it when they're scanning for what they want most: answers!
Use strong verbs.
Strong verbs are action words. They're the words that tell you what's happening in your call to action, and they make it much more compelling to read than if you use weak verbs. For example, instead of saying "We sell tires," say "We'll help you find the right tire for your vehicle."
Use specific verbs that relate directly to your business and product offerings. If your company sells products or services related to cars, then using words like "fix" and "purchase" will be more effective than using generic terms like "get" or "buy."
Active voice is better than passive voice because it keeps things moving forward; it gives readers a sense of urgency (and an implied promise) without being overly pushy about it! You could even consider adding some urgency into those calls-to-action by using words such as now or today instead of tomorrow or next week when appropriate--but do so sparingly! Remember not everyone has 24 hours per day available for work; don't overdo this tactic lest you risk alienating potential customers who might otherwise purchase from someone else down the road because they felt pressured into making decisions under pressure rather than making informed ones based upon careful thought first."
Make it stand out visually and on the page.
To make your call to action stand out, try using:
A contrasting color.
A contrasting font.
A contrasting background.
A contrasting style (bold, italicized).
Size (bigger or smaller than the rest of your text).
You can also use one or more of these techniques together:
Don't forget about secondary CTAs.
Secondary CTAs can be used to reinforce the primary CTA, or provide more information about it. For example, if you're selling a product or service and want people to buy it, you might use secondary CTAs that say "Learn More" or "Buy Now."
Secondary CTAs can also be used to provide links to more information about a product or service. This is especially useful if you have multiple products or services and want potential customers who aren't ready for purchase just yet but may be interested in learning more about what else is available from your company (or if there's something specific about one product line that makes it unique).
You can improve the effectiveness of your messaging with an effective call to action
Your call to action is the last step in your sales funnel, and it's the most important. Without an effective CTA, your conversion rate will suffer. The goal of a good call to action (CTA) is simple: get people to do what you want them to do--like buy something or sign up for something. You can improve the effectiveness of your messaging with an effective call to action.
The best way to improve your CTAs is by making them clear and concise so that users understand exactly what they're supposed to do next. You should also use strong verbs in your CTAs because they help guide users through each step of their journey towards conversion. For example: "Download Now!" vs "Click Here." Finally, don't forget about secondary CTAs! Secondary CTAs are just as important as primary ones and should be placed near important content areas so that users don't miss out on any opportunities before reaching their final destination on the site
When it comes to call to action, it's important to remember that you don't have to reinvent the wheel. In fact, by following these simple guidelines, you can create CTAs that will help your customers make better decisions and buy more from your business.
Need help with creating content that stands out from the crowd and converts? Contact our Bub Marketing experts today for more on how we can help you maximize the potential of your business.
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