Welcome to marketing 2023! The world is changing faster than ever before, and as marketers we need to keep up. Luckily for us, the past few years have been full of exciting trends that will be driving business forward into 2023. Here are some of the most important ones:
Shorter video formats
Shorter video formats are here to stay. If you're planning on making any videos, you should know that people are more likely to engage with shorter videos than longer ones. The reason is simple: shorter videos are easier to digest and more engaging. They also have a higher retention rate, so they're more likely to go viral."
You should focus on making your videos as short as possible without sacrificing the quality. This way, users won't feel like they need an hour-long nap after watching one of your clips!
Engagement and authenticity trends
Personalize your video.
Tell a story.
Show off your personality and make viewers feel like they're interacting with a real person, not just a company or brand.
Explain what you do in an engaging way that speaks to the needs of your audience. Do this in as few words as possible, as long as it's accurate! If people can understand what you do right away, then they'll be more likely to hang around and see what else you have to say (or buy).
Use video content as a preview for products or services that are coming soon—and don't forget to update those videos when new products launch so they stay relevant!
AI-powered marketing
AI-powered marketing is not a new concept; in fact, it’s been around for quite some time. However, it’s becoming the norm for brands to use AI and machine learning (ML) technologies to better understand their customers and deliver meaningful messages that drive action and boost customer engagement.
And if you thought personalisation was great before, just wait until AI takes over! The ability of AI to provide insights into customer behaviour by analysing data can be used in many ways: from predicting how likely someone is to buy one product over another based on past purchases; using ML algorithms that can detect user behaviours across different channels; or even detecting a potential customer who may not yet be aware of your brand but could become one through tailored messaging strategy.
Virtual events
Virtual events are a great way to educate, inform and inspire your customers. They can be used in many different ways: as a way to connect with customers, for training and education, or for an opportunity for people to learn about your products or services.
Virtual events are also great because they let you engage with your audience on their terms. You can reach people who may not be able to attend an in-person event due to financial or other reasons by hosting one online.
Voice search optimization
Next year, voice search will be a trend, an opportunity and a challenge.
Voice search optimization is one of the few things that you can do to prepare for 2023. The next 12 months will be important for making sure your website is ready for this big change.
Video is a trend that is here to stay.
As we've discussed, video is a trend that is here to stay. Video can be used for many different purposes:
To create trust and build engagement between the company and its customers
To showcase products in action
For branding purposes
In fact, video has become so popular that it's now being used by companies both big and small. Even if you're just starting out as a small business owner trying to gain a foothold in your industry, it's important to think about how you can incorporate video into your marketing strategy.
We are currently in an exciting time where the technology is constantly changing. As marketers, we don’t always know what will happen next and which trends will stick around. However, one thing is certain: video is here to stay!
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