Written by our very own: Gabriel Arias, PR Expert at Bub Marketing
When managing your brand's social media pages, it can be tricky to decide how you should post on each platform. You must remember that your content has to reach the right people in the right way. And the best way to do that currently, is through careful planning which will allow you to think about who uses each platform and what they want from their social media experience.
Still you might wonder, ‘but how do I decide which content to post on social media?’ Well there are many answers to this question, but yet there are two main core factors that should be considered. 1. Businesses want to maintain a good public image and 2. brands want to increase customer loyalty and sales revenue. That’s the bottom line. In all fairness, if you want to influence your audience and keep them engaged, you need to make sure that the content you put out is of good quality. If your social media followers get bored and click away from your posts, this means even more lost engagement and sales.
Social media is now a necessity for any business.
Before we begin, you should already know why you are posting on social media in the first place. Your business posts should align with realistic objectives related to your in house marketing and your online presence.
Social Media has been recognized as an effective marketing tool for businesses of just about any size. This is why it's hard to deny that Facebook has become the most successful social network in recent years. Facebook offers a variety of useful applications for business owners. Some of these applications may be used free by anyone with a Facebook account, and others are available only to "page administrators."
However, using social media to reach new customers and grow your business is no longer enough. A business in today’s world needs a strategy to make sure they don’t run out of steam or fall into old habits, which typically lead to a negative ROI and weak KPIs.
Bub Marketing Tip: It’s important to keep in mind that just because you have more traffic, doesn’t mean that you are making more money. If your goal is to increase revenue, it’s important to keep an eye on conversion rates.
The social media formula nobody is telling you about.
We know that you post for one reason: engagement. But, the question is: will people remember your posts and recommend them? In today’s social media world, your content needs to be more than just posts. They need to have a purpose, entertainment value and be tailored towards your audience in order for you to stand out.
If you're like any other business owner or marketer, you've probably realized that social media isn't all fun and games like it once used to be. It requires an allocated budget and a full time specialist behind it. Facebook, Twitter, Pinterest and Instagram are now all an integral part of any business marketing strategy. Even though you can't always post about your business, you still have to entertain your fans and followers. Once they connect with you, they're going to come back. The trick is keeping them interested but not annoying them.
For example, if you're currently using social media to not only promote your business but also generate leads, then you're doing it wrong. There are many other ways you can use social media to help drive business growth and achieve long-term goals. It’s important to understand that the way you use Facebook can make a big difference. At the very least, you want people to remember your Facebook posts and recommend them to their friends and followers. A well-written post will help you engage your audience while encouraging them to share it with others. To get readers' attention, ask yourself: "What can I write about that will be valuable for them to read?" Grab their interest by giving them something they haven't heard before and then build on it with a fresh take. The best way to do this is by adding an educational element or humor. That way, your content will be both memorable and shareable.
Social media platforms have different audiences.
Every social media channel is a battlefield. It’s great to think you can use the same content across different channels (and make it more engaging in each). But trust us, this isn’t always possible. You might want to avoid obvious changes or being so generic in your posts, these are often the best approaches to take when deciding which content to post for marketing purposes. Although we often think of social media platforms as interchangeable, every platform offers unique opportunities for marketing your content and reaching potential customers. This means different audiences and different engagement levels depending on the platform. For this reason, to make sure your campaigns are reaching the right audience, you'll need to understand each platform before you get to posting. One challenge businesses and brands constantly face on social media is that not all customers are the same. They have different interests, different amounts of time to spend on any given platform, and different ways they want to engage with a business or brand. Bub Marketing Tip: The business who owns the account does not need to be an expert in all things social media. They simply need to study the different engagement levels each platform has.
When “Your Brand” doesn’t have to be all you post about.
We know, we know. You’re probably shaking your head at this point and saying, “but our brand is all we do!” But seriously, it doesn’t have to be. The problem with brands is they can be so toxic: they don’t care about their follower’s well-being, some might even find them creepy (or worse), and the entire thing can feel like a scam designed around lording over people. If that’s the case, why should anyone even follow them?
We all want to share our ideas, stories, and passions. But does that mean we should limit ourselves to just these topics? Of course not. Today’s post is about “your brand”. Sure, having a personal or business brand is super important. But the most successful brands have a diverse media presence. Some are more open to sharing just about everything, while others have way more private profiles than that.
In a digital world where everyone’s attention is flat-out saturated with content, you need to think about how you are able to stand out from the crowd. This can mean a lot of things, including how your company presents themselves on social media and marketing channels. However, there’s also an opportunity to break away from what you typically do and let other areas of your business take center stage, even in the event of a crisis.
With the rise of social media, brands are looking for ways to engage with their audiences. For example, when most people think of Coca Cola, they immediately think about their latest advertising campaign and the millions spent on marketing. But do you know if it is possible for a brand to have the same level of engagement by simply making a change in who or what they speak about? Yes. Let’s not forget that a brand is not just your name, it's everything about you. It's your value, and the things you believe in. Nothing helps your brand grow more than actually telling people WHY you are passionate about what you do.
In the end..
Social media marketing should be part of your overall online strategy. It doesn’t take a rocket scientist to realize that social media is the way of the future. In fact, there are now more than 4 billion active users on social networking sites and that number continues to rise. It is a necessary part of building a successful business and it's not just for people who have products or services. Today, everyone has a voice. You're one person who can make a lot of difference in your customer's life by being thoughtful in the content you share with them. With all these people connecting, it’s important to make sure you use social media correctly so that you can benefit from this growing trend.
Bub Marketing Tip: Download our new eBook, "Bub Marketing Strategy Workbook". This guide will show you how to set goals, develop actionable plans and create a blueprint for success, plus we go into depth regarding how to decide which content to post on social media and more.
Comments