If you've ever tried to write an irresistibly compelling website copy, then you know how hard it can be. Not only do you have to come up with a headline that captures the reader's attention and draws them in further down the page, but you also have to write about your product or service in such a way that it sounds appealing, motivating, and efficient all at once. The good news is that there are proven strategies for crafting irresistible website copy—it just takes practice. In this guide, we'll show you how to write winning headlines and persuasive content for your website so that more people buy from your online storefronts and engage with your brand online!
Is your website's copy converting?
If you're not tracking your website's conversion rate, you could be missing out on a lot of valuable data. The simple act of measuring how many visitors are converting into customers can help you make critical changes to your site that will improve overall sales.
Here's why:
You can measure how well each page performs by comparing its conversion rate to others' in your industry (e.g., "The average ecommerce site converts at 5%"). This allows for easy comparison and gives you insight into what works for other businesses in similar industries--and what doesn't work for yours!
You'll know where people stop reading or get distracted when they visit one section of content versus another; this allows us as copywriters to focus our efforts where they will have the biggest impact on conversions (and thus revenue).
Why is it so hard to write great website copy?
Writing great website copy is hard because it requires you to be able to write in a way that's clear, concise and compelling.
A website's main purpose is to convert visitors into customers. The best way for this to happen is if visitors understand what your product or service does immediately upon landing on your site--and then feel compelled enough by what they see and read that they want to continue exploring further. If someone lands on one of our sites and leaves without reading anything else or making any purchases, then we haven't done our job properly!
To make sure that doesn't happen (and so you can get more out of this guide), here are some tips:
How to draft irresistible website copy in just 5 steps.
Start with a compelling headline
Use benefit statements that speak to your customer's needs and wants
Use a call-to-action (CTA) to guide them down the conversion funnel
Promise something that will be delivered if they take action
What makes for a compelling headline?
Headlines are the most important part of your website copy. They're what people see first and they'll decide whether or not they want to read more, so it's crucial that you make them count.
Here are some tips on how to write compelling headlines:
Be clear and concise - Don't waste time with fluffy words like "awesome" or "stunning." Instead, get right down to business with a sentence that tells readers exactly what they can expect from your content (e.g., "The 5 Best Ways To Lose Weight").
Make sure it's relevant - Don't use generic phrases such as "how-to" or "top 10 list" unless there's really nothing else that describes the article better (and even then, consider using something more specific). If this article were about how men can improve their style by dressing better than women do at work functions, then maybe a headline like "How To Look More Professional When You're Not Working From Home" would work better than anything else available here...or maybe not? That depends on whether or not anyone would actually care about dressing professionally when working remotely from home!
The secret language of headlines.
Headlines are the most important part of a website. They're what get people to click on your content, so it's crucial that you nail them. A good headline should be short and to the point, easy to understand, catchy, relevant to the content below it (or at least make sense), and written in the language of your target audience.
Here are some examples:
"The Secret Language of Headlines: How To Write Irresistible Website Copy That Captivates And Converts!" (This one has all five elements.)
"How I Made $10K In My First Month Selling On Amazon" (This one only has four elements.)
"I Made $50K Last Year By Selling Used Books Online" (This one only has three elements.)
How to craft a strong call-to-action.
When you're writing the copy for your website, the call-to-action is an important part of creating a strong landing page.
A call-to-action is a sentence that tells the reader what to do next. It should be clear, specific and relevant to the reader. If you want them to sign up for a course or download an ebook, then tell them exactly what they will get from it and how much time it will take them (e.g., "Sign up for our course today and learn how we grew our blog traffic by 500%!").
The best way of making sure that people see your CTA is by placing it above the fold--that means putting it somewhere on your page where visitors can easily see it without having to scroll down past other content first (this usually means placing it at least halfway down).
The power of the promise.
The promise is your most important copywriting tool. It's what you're promising to deliver, and it can be as simple as "I will teach you how to create an irresistible website" or as complex as "I'll help you understand why people buy from you, and then I'll show you how to change your website so that more of them do."
The most effective promises are specific, measurable and actionable (SMAS). This means they include information like:
How long will it take?
How much does it cost?
What am I getting out of this?
What is a benefit statement, and how do you craft one?
Benefit statements are promises. They're what you're promising to your customers, and they should be as specific as possible. You should be able to use the word "because" in your benefit statement, because that's how we explain why something makes sense.
Benefits are how your product or service will make someone's life better--whether that's by helping them achieve their goals or simply making them feel good about themselves.
Example benefit statements:
This tool will help you get organized so that you can spend more time on the things that matter most!
This online course will teach you how to write irresistible website copy that captivates and converts visitors into customers!
Writing irresistible website copy is possible, but it requires some practice and patience.
Writing irresistible website copy is possible, but it requires some practice and patience.
There are a lot of articles and books on copywriting that you can learn from. You can also learn by writing your own copy. The more you write, the better you'll get at it! It takes time to get good at anything--and this is no exception--so have patience with yourself as you learn how to write irresistible website copy for your business or organization's website(s).
Writing irresistible website copy is possible, but it requires some practice and patience. The most important thing to remember is that your website is your salesperson, so you need to make sure it's well-spoken! If you need help with creating a website copy that captivates and converts, get in touch with our experts at Bub Marketing--we are here to help!
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